Some of the Forex brokers open up opportunities for collaboration with other parties, this collaboration can be offered openly or closed. An open cooperation offer is an offer of cooperation that can be followed by anyone and is publicly announced by a forex broker either through advertisements or announced on the broker’s website. While a closed cooperation offer is a cooperation offered by a forex broker to certain parties, the broker also does not publicly announce this cooperation offer.
Two forms of cooperation that are often offered by brokers are the first to become an IB or introducing broker, and the second is to become a CPA partner. This is a very different form of cooperation. The differences between an Introducing Broker and a CPA Partner are:
An Introducing Broker (IB) is a broker cooperation partner whose main task is to find clients for brokers, and has additional duties such as facilitating the process of WD and client deposits, as Customer Service representing brokers, assisting the account opening process, and various other things, but the main task is is to find clients for the broker, and for his contribution earn some of the material advantages that the broker gives him. While the CPA is a broker partner in finding consumers, however, the duties of this CPA are very limited, namely only looking for clients, there are no other tasks, either mandatory or additional options.
An IB can be said to be a broker’s direct representative in dealing with potential clients or clients, while a CPA Person is an outsider who participates in the CPA program held by the broker.
In CPA participants, the condition for earning income is that the prospective participant registers/opens a trading account, and the participant makes a deposit, on the IB the same is the condition for the target or audience to open a trading account. The difference is in the income generated, the CPA income is a percentage of the initial deposit made by the client, while in the IB the income is usually in the form of commissions on the trading activities carried out by the client.
CPA earns income only once, while IB can earn multiple times according to client’s trading activities.
The amount of CPA income depends on how much the initial deposit made by the client, while on the IB it depends on how many transactions the client makes.
Judging from the points of difference above, actually both IBs and CPAs are equally promising.
CPA partner, or more popularly called a CPA firm (CPA firm), is a business field of financial consulting services, especially accounting. A CPA firm is usually owned by a public accountant who already has a CPA (Certified Public Accountant) degree from accounting certification. They work to provide advice and consultation to other individuals, organizations or companies to achieve their financial goals. But they are not financial planners, they are more concerned with financial reporting issues, such as solving tax problems, conducting audits, or preparing financial reporting systems. They earn from the fees paid by their clients.
CPA firms are usually called CPA partners because in fact, when running their business, sometimes a CPA firm also works with other accountants. For example, a CPA firm whose owner is an expert in the field of taxation, and one time got an order to set up an accounting system in a company. Of course, even if you are not very skilled in that field, the order will be taken by the CPA firm and in the process, the CPA firm will invite or contract another public accountant to help with the work.
Meanwhile, an Introducing Broker is basically a marketing broker. The difference with ordinary marketing, an introducing broker is not a formal agency or employee in the organizational structure of a broker. Introducing brokers stand alone and run their own business to market a broker. Introducing brokers earn from commissions provided by brokers, where this commission is usually calculated based on the number of lots of transactions made by clients who join the broker through the introducing broker affiliate. So, the more lots of transactions a client makes, the bigger the income of an introducing broker.
Which is more promising?
Of course both, CPA partner and introducing broker, both are also promising depending on our point of view. This means, if we are an accountant, of course joining a CPA partner will be better for our careers and income. But for ordinary people who do not have academic degrees in accounting and finance, if they have to choose between these two businesses, of course becoming an introducing broker is more promising, moreover, becoming an introducing broker does not require special education, as long as you have capital and are able to market brokers, business this has already started.
Both Cost per Action and Introduction Broker both rely on their customer base to generate revenue. Well, so you don’t get confused, I will briefly explain what Cost per Action (CPA) is and how CPA works, then in the next section what is an Introduction Broker and how it works, then we will compare, which one has more potential from the two business fields. .
Cost per Action
Cost per Action is actually similar to affiliate marketing. So here you as the owner of a website can get a commission from the actions taken by your website visitors. How CPA works like this, for example, you have a website that is crowded with visitors, then you register as a CPA publisher in one of the CPA Networks. After that you can place various promo links belonging to CPA advertisers on your website.
So CPA publishers are people who promote products, brands or businesses belonging to CPA advertisers who are members of the CPA network, while CPA advertisers are parties who ask CPA partners to promote their products or services, and CPA network is what brings together publishers and advertisers. Examples of CPA networks such as PeerFly, MaxBounty, ClickDealer, CPALead, Adwork Media, and so on.
How do CPA partners earn commissions?
Now, after joining as a partner in the CPA network, you can place various ads that are linked to the advertiser’s business site on your website. When a website visitor clicks on the ad link, they will then be directed to the advertiser’s landing page, but until here usually you will not get a commission until an action is taken by the user, for example, filling out surveys, filling out forms, installing applications. , provide an email address, or make a product purchase. The amount of this commission varies, depending on the action, for example for the sale of goods there is a commission that can be between 1-10% of the price paid.
